.

According to the sharp-eyed analysts of Sandfor C Bernstein, Bugatti has sets a new record with more than 5 million dollars losses for every car they built. Volkswagen Phaeton and Renault Vel Satis in second and third place. Mercedes-Benz is biggest loser.

From Parkour to Parcour.

Fabrizio Giugiaro made a rather thrilling statement, at the launch of its Italdesign Parcour concept-car, according to Automotive News Europe. He, reportedly, said: «Parcour was devised as a new way of living and experiencing a metropolitan route creatively», whatever that might mean. I assume he was referring to the potential of the supercar, rather than the actual creative use of it in megacities like Paris, New York where the Parkour «art of movement», the art of overcoming obstacles is a non-competitive sport. (http://en.wikipedia.org/wiki/Parkour). 

Those guys do it with their own muscle not with the 540plus horsepower of the Parcour engine. The agile look of the Parcour speaks for itself and is full of promises, as we should consider in a moment.

Reinventing itself is the DNA of the brand, says Frédéric Banzet, general manager of the Citroën brand. «It is a choice; it is a must; it is a strategy».

Citroën is reinventing itself since it adopted the strategy of doubling its character and appeal, by being bipartisan. Democratic and Republican. It is investing in two production lines which have different personalities, different mission and different style; and it is taking a new global start by betting on two product profiling. The C and DS lines.