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Car designers around the world, please help us to raise this baby. Make it yours.

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Through the past five years I have been running a blog dedicated to car design with an experimental approach. I was eager to establish a bridge with the design community and to gain experience on the web.

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Land Rover has revealed the new Discovery Sport, the world’s most versatile and capable premium compact SUV, says the camaker.

The first member of the new Discovery family, Discovery Sport, features 5+2 seating in a footprint no larger than existing 5-seat premium SUVs.

Discovery Sport’s progressive new design approach defines the new Discovery family with optimised volume, proportions and stance. Its design leadership combines with engineering integrity to result in a dynamic profile, the ultimate use of interior space and 5+2 seating configurability.

“Our challenge has been to combine premium design with exceptional versatility; the two attributes must work in harmony,” said Gerry McGovern, Land Rover Design Director and Chief Creative Officer. “I’m proud to say we’ve achieved that; Discovery Sport’s dynamic design will resonate on an emotional level with consumers, and this vehicle is more versatile than any other premium compact SUV on the market.”

Land Rover digitally revealed the new Discovery Sport at Spaceport America in New Mexico, USA, also launching the Land Rover Galactic Discovery competition. Four friends are set to win a once-in-a-lifetime trip to space with Land Rover’s global partner, Virgin Galactic as part of an innovative digital competition at


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  •, posizionamento sui motori