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Entry now open for 2014 Autocar-Courland Next Generation Award


Autocar and Courland International are shouting out to university students to enter the 2014 Autocar-Courland Next Generation Award, the automotive industry talent search that is regarded as the premier competition of its type. Students from all courses are encouraged to enter.

The 2014 winner will be rewarded with a £7500 paid work experience package, comprising one month at each of the contest sponsors: Jaguar Land Rover, McLaren Automotive, Peugeot, Skoda and Toyota.

Head judge and Autocar editor-in-chief, Steve Cropley, said: “The UK automotive sector is seeing incredible growth and success and now is a great time to join the industry. The future is just as important as the present; fresh talent with new ideas is crucial to the continuous evolvement and achievement of the industry and, as such, it welcomes new and original concepts. I say to students: enter the competition; you’ve got to be in it to win it. What do you have to lose?”

The winner of the 2012 competition, Roberto Pace, now works at McLaren Automotive and 2013 winner Jake Larsson starts his work experience this month at Skoda.

The contest was launched in 2009 to offer students a unique chance to launch their automotive industry career and is run by Autocar, in partnership with Courland International and the Society of Motor Manufacturers and Traders.

To enter the competition, students need to answer, in 500 words, a brief set by Steve Cropley and submit their entry via the Autocar-Courland Next Generation Award website – – by 1 September 2014.

Brief: Describe, in no more than 500 words, an idea, innovation or change to corporate policy that would improve the UK automotive business.

The idea could work in any area of the automotive business – from concept through to the sales showroom and aftermarket.

If selected for the next stage of the competition, students will need to demonstrate how the idea could be made viable within a business environment and the advantages it would offer.

Submissions are welcomed from all disciplines, including – but not limited to – engineering, marketing and communications, design and media. Special credit will be given to the originality of entrants’ suggestions.

The six best entrants will attend a mentoring session with one of the assigned judges from the 2014 sponsor companies to refine their idea and presentation skills.

This will be followed by the final judging day at the home of Autocar at Teddington Studios on 12 November 2014. The entrants will make presentations to a panel of leading industry executives from the 2014 sponsor companies. At the end of the day, three finalists will be selected.

The three finalists will be invited to the Society of Motor Manufacturers and Traders’ annual dinner in London on 25 November, where the winner will be announced.

Award Partners                  
Courland International


2013 Sponsors                    
Jaguar Land Rover
McLaren Automotive
Toyota GB


Previous Winners
2009      Mohsin Basharmal        Coventry University     Integration of Piezoelectricity
2010       Hari Meyyappan       Loughborough University       Hybrid Electric Two Wheeler
2011      Oliver Brunt     Northumbria University      Social Heads Up Display
2012      Roberto Pace       Kingston University       Cylindrical Brake System
2013        Jake Larsson     Cranfield University      Sensory Integration System
2014     ?           

For further information please contact:-

Karen Parry                          
Autocar PR           
0208 267 5553 / 07903 955 696                    
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Editor’s Notes

While reviewing entries, judges will consider the following:

The concept presented must be an original idea. We are ideally looking for something that is new or that builds on existing ideas. The concept might demonstrate lateral thinking, creativity and "thinking outside the box", bringing new approaches to old problems.

The winner will be able to communicate their idea in a clear manner, both verbally and via their written application (use of diagrams is encouraged). We are looking for individuals who are able to simplify complex problems, who can be concise and who are able to inspire their audience. Accuracy and clarity are key.

Each of six candidates who make the shortlist will be given the opportunity to discuss their idea with a mentor before attending the judging day at Teddington Studios. This stage is considered as part of the assessment process and allows each candidate to present their idea in person to a panel of assessment day judges – providing valuable interview experience and feedback. Three finalists will be selected after the judging day and the winner announced at the SMMT dinner on 25 November 2014.

No entries will be accepted after midnight on 1 September 2014.