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Car designers around the world, please help us to raise this baby. Make it yours.

Yes, you can!

Through the past five years I have been running a blog dedicated to car design with an experimental approach. I was eager to establish a bridge with the design community and to gain experience on the web.

Now, time has come for a new project with broader goals, focuses and reach.

The goal is to establish a very lively «Café littéraire» where professional designers, design educators and students, car and design enthusiasts meet, show their ideas, discuss design matters and trends, contribute with their own reports and stories to the development of a modern design culture, with past experiences and inputs from different cultures.

Please subscribe to our " Newsletter" to keep up with the progress Automotive Design Club International.

And, please, invite all your friends to join us, here and now.

Work is in progress. Be part of it!
Link to comments and suggestions.

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Lexus-logo-webExhibition of finalists and announcement of grand prix winner to take place at Milan Design
Week 2015.

The third Lexus Design Award is open for entries from today. Launched in 2013, the international
competition aims to foster the talents of young creators for problem-solving design.
In its first two years it has gained worldwide attention for its mentoring programme, by which the
top entrants are given guidance by world-renowned experts to turn their innovative ideas into
working prototypes.

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Hyundai has just released appealing renderings of its redesigned i20 due to premiere at the Paris Show and it is clear at first sight that the focus is on style. The outgoing first generation i20 launched in 2008 and restyled in 2012 sold very well in Europe and indeed did very well its job. With the contribution of the sub-compact (B segment) i20 hatchback, Hyundai Motor Europe achieved registrations of 422,930 units, last year, thus taking a new-car market share of 3.4%. However the brand can do better and reach the 500,000 units per year capacity available at its plants in the Czech Republic and Turkey, which serves 30 European countries.


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Range-Rover-Sport-SVR-2014-02Do not ask yourself what sense it makes to drive a 550 HP SUV downtown Manhattan, Moscow or in Shanghai. Some supercar enthusiast in Pebble beach could take the question as a provocation. Be politically correct and just acknowledge that this sort of heavy weight supercar might have and will have some followers around the world.
The successful Land Rover company has just announced that its first high-performance SUV that will carry the addition SVR badge, front and rear, is the new Range Rover Sport SVR. The Porsche Cayenne challenger is capable of accelerating from 0-60mph in a breath-taking 4.5 seconds (0-100km/h in 4.7 seconds) and on to an electronically limited top speed of 162mph (260km/h), according to its maker.

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JAGUAR-XE frame-1Jaguar will not wait for the Parisian "Mondial de l'Automobile" motor show (opening gates early next October) to officially unveil its trend setting Jaguar XE. The all-new mid-size sport sedan will make its world premiere in London on September 8th, according to a company statement.

According to Jaguar's officers their XE will be the first entry in the BMW 3 Series segment to feature «an aluminium-intensive monocoque, with lightweight aluminium accounting for 75 per cent of the structure». Its new body structure was first showcased at last year IAA in Frankfurt with the C-X17 SUV Concept.

The all-new modular architecture is the fifth generation of body structures developed by Jaguar applying its own bonded-and-riveted aluminium technology inspired by aerospace applications. The weight to stiffness ratio achieved «ensures that the XE is the most fuel-efficient Jaguar yet with fuel consumption and CO2 emissions on the NEDC combined cycle of over 75mpg and less than 100g/km respectively» claims the British maker.

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Mi ha molto stupito leggere nella newsletter di “Chi è Chi” le considerazioni firmate dalla Redazione a proposito della notizia pubblicata dall’autorevole periodico tedesco “Magazine Manager” a proposito di contatti che ipotizzerebbe un matrimonio tra Fiat e Volkswagen.


La Newsletter, che raggiunge tutto il mondo dell’automobile e del suo giornalismo specializzato, scrive: «Che giornata! Passata a smentire una “palla” colossale! Ma lo vedete Marchionne dipendere da Winterkorn oppure a colloquio deferente con Piech? O peggio ancora, Piech che incontra in segreto, gli Elkann, come carbonari e Marchionne non lo sa? Se dovesse succedere, giuro, crederò al sesso degli angeli. No, Marchionne è un leader puro, nelle sue sole mani la bacchetta del comando, è grande per questo, per quell’assunzione di responsabilità che pochi man bussiness possiedono.

A “Manager Magazin” pensavano che fosse il 1 aprile, bisognerà spiegarglielo che siamo quasi in agosto, il mese in cui Fiat e Chrysler formalizzeranno la fusione. Che cosa può essere successo? Una speculazione, un dispetto, non a Fiat che ha visto il suo titolo salire in borsa. Oppure semplicemente qualche frase colta malamente, anche questi grandi uomini a volte parlano allo scoperto, tipo “ se voglio io questi li compero” o “ se mi stufo vendo tutto”. E qualche orecchio teso si è buttato, invece che dagli scogli, sullo scoop. Se era intenzionale, aveva previsto tutto, anche di farsi molto male.

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Car-Styling-196-cover-webCar Styling will be back starting July 26th, in Japan. After four years since the last issue 196 was published in May 2010, the car design magazine established by Akira Fujimoto in 1973 will take a new format and a temporary new title: "MotorFan Extra Car styling Vol.1".
The choice reflects the regulations applied in Japan by the publishers' wholesale association. Indeed the new issue is classified as a "Mook", that is "Magazine+Book". That is a periodical book.
Through the Internet revolution and the economy downturn in most advanced economies many successful magazines had to stop publication and the renaissance of Car Styling is both an act of love by many car design enthusiasts and professionals as well as an act of faith by the publishers and editors.
The New Car Styling will have a new format, a new design and a content aiming at a wider public, appealing to design enthusiasts and students in the first place and, through them, the design professionals. It will be lighter and more affordable.
 Hironobu Matsunaga, who was appointed Chief Editor of Car Styling back in 2009, has been confirmed in his role and I will continue to be the European Editor. Akira Fujimoto will continue to be President of Car Styling.
More information, here and in, in the next days.